She is a well-rounded advisor focused on reputation, crisis, and government communications, with 15 years of experience across markets spanning the UAE, KSA, Egypt, and the broader Middle East.
She is a well-rounded advisor focused on reputation, crisis, and government communications, with 15 years of experience across markets spanning the UAE, KSA, Egypt, and the broader Middle East.
“At Kekst CNC, our superpower is advisory that is locally and regionally rooted in nuance, yet globally relevant - delivered by one truly global team that shows up for clients when it matters most”
Soha Afify is a strategic communications adviser with 15 years of experience helping high-profile organisations navigate complex reputational challenges, strengthen their positioning and communicate with clarity and impact.
Having worked across eight markets in the broader MENA region, Soha brings the ability to operate in complex, high-stakes environments where reputation, stakeholder confidence and sound judgment are critical. She advises senior leaders on reputation strategy, corporate positioning and strategic communications, translating complex business priorities into clear narratives that build trust and support organisational objectives.
Throughout her career, Soha has contributed to major transformational projects with public and government-related entities, including the opening of an international airport, the UAE's largest bank merger and the international expansion of a major ports group.
She holds an MBA from ESLSCA Business School in Paris and a bachelor's degree in mass communications, with highest honors, from Cairo University. A native Arabic speaker who is also fluent in English, Soha combines deep regional insight with an international perspective.
Contact Information
Dubai
Kekst CNC
Dubai Media City
Building 9
Offices 321-322
United Arab Emirates