She leads the Kekst CNC AI and technology transformation agenda, enhancing advisory capabilities for clients operating in technology-driven environments and strengthening internal operations in close collaboration with Publicis Groupe, the firm’s parent company.
She leads the Kekst CNC AI and technology transformation agenda, enhancing advisory capabilities for clients operating in technology-driven environments and strengthening internal operations in close collaboration with Publicis Groupe, the firm’s parent company.
“I’m lucky to genuinely love the work I do. I think that as consultants, we have the role and responsibility to be seen as that trusted advisor to help address the challenges our clients face. We wouldn’t be able to do that without the passion and integrity of our people. It’s the smart people we work with that make this job enjoyable and the solutions we create that make it so rewarding.”
Having spent her entire career in digital and technology transformation, Lucy is an experienced adviser who navigates the complexities of data, insights and algorithms to manage reputation and change-driven mandates effectively. She supports clients across their AI and technology journeys, advising on team structure, narrative and messaging, as well as process and operational efficiency, and leading end-to-end transformation projects.
Within corporate communications, Lucy is an expert in reputational risk assessments, online visibility and generative AI search-enabled audits, helping power content- and engagement-led programmes. Using data-driven insights, she designs and delivers multi-platform, multi-stakeholder campaigns rooted in influence and advocacy.
Lucy also advises clients on how to understand and manage their online reputations, and how to use purposeful content and the right channels to drive credible reach and engagement. She identifies opportunities to amplify content and campaigns through paid targeting, organic optimisation and online networking.
Lucy also advises clients on how to understand and manage their online reputations, and how to use purposeful content and the right channels to drive credible reach and engagement. She identifies opportunities to amplify content and campaigns through paid targeting, organic optimisation and online networking..
She has extensive experience supporting individuals in building their online profiles and has developed and delivered advocacy initiatives within leading financial and corporate institutions.
Experience
Data, Research and Insights
- Responsible for the roster of third-party tools, we have licenses for regularly stress testing new technologies, meeting market disrupters as well as challenging the use of current incumbent platforms.
- Drove internal upskilling and global integration of our analytical capabilities, which helps us as a business bring smart solutions to our client’s problems. Together we challenge the ‘what, so what, what now’ to interrogate information and to help predict change or impact.
- Advised clients to think differently when it comes to assessing online risks, threats and reputational vulnerabilities – bringing with that innovative solutions and services such as understanding disinformation, the threat of Twitter Bots and the Dark Web and the discourse within forums such as Reddit.
Corporate Reputation and Positioning
- Developed data-driven strategies that respond to identified nuances and trends seen with audience perception, sentiment and behavior.
- Developed Reputation Risk Scoring mechanics to help inform decisions regarding channel use and thought leadership.
People Communications
- Responsible for developing pioneering, employer branding led initiatives and communications strategies for the likes of EY, Lloyds Banking Group and HSBC.
- Led effective executive positioning mandates for multiple clients, showing the value of using consistent, multi-channel communications to respond to the changing demands faced by business leaders.
- Extensive experience with planning for, building and executing employee advocacy programs that can talk to and bring to life critical initiatives relating to DEI, ESG as well as business growth.