Our team

Hallie Wolff

Principal
Hallie is a Principal in the New York office of Kekst CNC.

Hallie counsels companies on strategic positioning during pivotal business moments and high-stakes challenges. She focuses on media relations and crisis response for institutions across the U.S. and Europe, with particular experience advising retail and consumer brands.

Hallie counsels companies on strategic positioning during pivotal business moments and high-stakes challenges. She focuses on media relations and crisis response for institutions across the U.S. and Europe, with particular experience advising retail and consumer brands.

Hallie brings deep experience in strategic communications and reputation management, with a focus on executive visibility, media relations, and crisis preparedness and response, including in litigation-driven matters. She counsels companies from retail and consumer brands to B2B organizations as they navigate high-stakes business milestones, including transactions, IPOs, executive transitions, financial and regulatory challenges, labor issues and complex litigation, helping them safeguard their reputation and maintain stakeholder confidence.

Hallie holds a B.A. in Political Science from Brown University and studied at Paris-Sorbonne University. She currently serves as Corporate Partnerships Chair on the Junior Board of the Food Bank for New York City and tutors students in writing at Townsend Harris High School, her alma mater.


Strategic Positioning & Reputation Management

  • Provides strategic corporate and financial communications counsel to leading luxury goods and consumer brands. Notable engagements include LVMH and its brands, Saks Fifth Avenue (now Saks Global), Birkenstock, and others.
  • Develops and executes comprehensive communications strategies for a Fortune 20 company in the healthcare space, helping guide stakeholder engagement across customer, investor, regulatory, and government audiences.
  • Delivers media and presentation training for CEOs and senior executives, preparing them to communicate confidently and effectively in high-stakes interviews, public appearances, and stakeholder interactions.

Crisis, Litigation & Issues Management

  • Advises corporate clients on sensitive product, personnel and litigation matters, providing communications counsel and strategic media support.
  • Supports organizational change efforts, including leadership transitions, succession planning, workforce reductions, and business consolidation.
  • Develops comprehensive crisis-readiness programs to ensure organizations are equipped to anticipate issues, respond effectively, and protect stakeholder trust.
  • Crafts and executes communications strategies for high-stakes regulatory matters involving the DOJ, FTC, SEC, DEA, FDA, and FINRA, ensuring strength and clarity of position.

Transactions, IPOs & M&A Communications

  • Advised Saks Fifth Avenue on the acquisition of Neiman Marcus Group, creating the combined organization now known as Saks Global.
  • Supported communications strategy for Birkenstock during and following its IPO.
  • Advised Grant Thornton on its growth investment from New Mountain Capital and subsequent acquisitions.
  • Advised Kimmeridge on the sale of a minority stake in SoTex HoldCo to Mubadala Energy, the platform’s first major U.S. energy investment.

Contact Information

New York

New York (Headquarters)

1675 Broadway, 30th Floor

New York, NY 10019